|
|
|
WHAT WE THINK | CUSTOMER EXPERIENCE
Customer experience begins with understanding your customers. When you put on your “customer hat,” are you satisfied with your site designs and/or media campaigns? In the area of Customer Experience, VTP helps your company assess:
Site Strategy – What is the overall site strategy for customers coming to your online channels? What is that you want them to do? Are they coming for information gathering, shopping, buying, or for general community involvement.
Site Navigation & Design – How should you design your site(s) to meet the overall site strategy? Are you serving ads? Is conversion defined as buying something on your site, or is it something else?
User Experience – What is your customers' experience interacting with you? Are they able to find what they are looking for? Do they spend time interacting with your site, or are they jumping off as quickly as they came?
User Interactivity – Do your users want interactivity? Is that consistent with your brand? To what extent do you want to engage them in learning about you? Do you learn incrementally about information the customers have already provided to you? Does that enrich their experience?
Template Strategies – How do all of the above approaches affect how you build site contents for website, mobile devices, or desktop widgets?
|
|
|
12020 Sunrise Valley Drive, Suite 100