WHAT WE DO | DEVELOPMENT

Analytics and performance planning. VTP uses unparalleled proprietary tools to analyze the success of your campaign, providing you with real answers, not just data and more questions. Our performance planning metrics include campaign and site-side analytics, segmentation modeling, optimization, and integrated offline-to-online campaign reporting.

Marketing intelligence dashboarding. If your organization is looking for a digital, integrated overview of your marketing efforts that provides real insights and not just data, VTP has created it. Our custom, Web-based marketing intelligence dashboarding includes online campaign data, offline data, in-house data and third-party data.

Mobile marketing and site development.  TThe so-called “third screen” – mobile technology – is becoming an increasingly important part of the customer experience. But mobile advertising and mobile sites will only be successful when users are able to get instant value out of the experience. VTP helps clients in three areas to drive success in the mobile arena: mobile advertising (SMS messaging and mobile display advertising), mobile search optimization and mobile site development.

Website development. Is your site designed for visibility from the get go? Was it created to connect to different users in different ways, depending on who they are, where they are in the relationship cycle, or where they’re coming from? VTP delivers brand and user experiences by designing websites from the ground up, generating a deep understanding of the customer first, to then bring those ideas to life and create superior visibility for your brand.

Social Media Campaign Development. The explosion in popularity of social media is causing brands to recalibrate the way they market. VTP helps our clients embrace the social networks that already exist around their brands, energize their loyal customers who will continue to talk, and support those customers who might be misinformed or struggling to get answers.

Emerging media development. The online marketing landscape continues to change rapidly, with even traditional media becoming digital – billboards are turning into networked digital displays and elevators are getting LCD screens with network-served news, weather, and ads. We keep our clients on top of the latest online marketing opportunities and technological advances, working together to execute programs that will position their organization way ahead of the competition.