WHAT WE THINK | HOSTING & INFRASTRUCTURE

Hosting and infrastructure investments depend on the business model for your site and the site traffic. On one end of the spectrum, you have Google and Yahoo with infrastructure that scales and supports billions of page views. Their entire business is online. On the other end of the spectrum, you have websites that are static and display only the basic information. In between, there are all sorts of business models. Most importantly, the infrastructure investment is tied to what you want to do on the site (serve videos, audios, social media contents) and the volume of the site (in terms of number of hits, number of unique visitors, etc.)

The volume spectrum is shown as follows:

If you select the wrong infrastructure, then the consequences would be either too costly when you don't need to scale or too limiting when you cannot scale.