WHAT WE DO | STRATEGY

Digital marketing strategy. Whether you need help with online visibility or acquisition, or you simply want to provide your customers with a better Web experience, VTP can help create or improve your digital marketing strategy. The VTP team uses intelligence and information from a variety of sources to analyze your specific challenges and then identifies proven and practical strategies to achieve your marketing goals.

Integrated search marketing strategy. At VTP, we’ve proven to clients why there is greater value in developing a search strategy that integrates natural optimization efforts with paid media services rather than planning each component in individual silos. We’ll do the same for you, helping your company drive a lift in clicks, interactions and conversions with a smart, integrated search marketing strategy.

Social media/word-of-mouth strategy. Did you know customers share bad news three times more often than they’ll spread good news? With the proliferation of consumer-generated content on blogs, video-sharing sites, Wikis, discussion boards, and newsgroups, protecting your brand is becoming increasingly important – and complex. At VTP, we find and map the active communities that your key customers visit regularly. We listen to what’s being said and help you to identify areas of potential risk as well as opportunities. And we develop strategies to help you embrace, energize and/or support those communities.

Mobile marketing strategy. Is mobile marketing marginal, mainstream or somewhere in the middle? It’s hard to separate the hype from reality. At VTP, we work with you to define the right opportunities to exploit mobile technologies as part of your marketing goals. Whether it’s SMS alerts to help you connect to customers, or context-specific ads in mobile search environments, we’ll help you sort out this complex and constantly-evolving channel.